Measuring Nations in Kardashian Units

By Greg Scoblete
May 30, 2012

Measuring foreign policy Kardashian units.

Ethan Zuckerman, who runs the Center for Civic Media at MIT, developed a rather ingenius unit of media measurement - the "Kardashian" - which, as Zuckerman explains, is "the amount of global attention Kim Kardashian commands across all media over the space of a day," and approximated by using Google Insight to measure how many people are searching for her.

So, with a hat-tip to Kevin Mack, I thought we could apply this measurement to see how some newsworthy countries stack up against Ms. Kardashian. The results are below.

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