China and the Internet

By Maamoun Youssef
July 21, 2010

The Beijing-Google row notwithstanding, Gallup notes that internet usage has surged in China:

'The rise in Internet access in Chinese homes -- whether via computers or mobile devices -- may continue to accelerate not only because of increasing consumer confidence, but also because of the "network effects" of information technology. As more Chinese begin to use online communication, the value of access increases for everyone, driving demand among those who don't have it.

The potential effects are far-reaching: Chinese consumers will likely demand more digital products and content services as Internet use grows, and international corporations will have new opportunities to reach millions of consumers in rural China.

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