Lord Ashcroft

I surveyed over 13,000 people on election day who had already cast their vote to help understand how this extraordinary result came about. The results show who voted for whom, and...

A funny thing about elections is that people's expectations of what the result will be can affect what the result actually is.There have been hints of this in my polling over the...

The final round of my general election polling dashboard, based on 4,046 interviews between 5 and 9 December, shows clear Conservative leads on most measures – but with Labour...

This began 15 years ago when, as a longstanding donor to the Conservative Party, I decided it was about time someone made a proper study of why it kept losing general elections...