When people think of space, people think of stars, the infinite universe, the elite club of astronauts that are lucky enough to see the blue marble for themselves. Yet here lies a key issue: the general population imagines space as something far off and unreachable, when it is omnipresent in their daily lives. This lack of awareness is dangerous for the space sector, particularly public space agencies, that increasingly need to justify their existence and funding in an era of commercial space ventures and climate change restrictions.
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