Measuring Soft Power

“But does it work?” is a simple, seemingly straightforward question that, unfortunately, is not asked (or answered) nearly enough in the foreign policy space. This may be because policymakers either do not know how to answer the query or perhaps do not want to hear the answer. When it comes to international relations, how do you measure goals? What does “stable, prosperous, and friendly,” as denoted in the 2019 National Security Strategy, really mean? Despite the inherent opaqueness and subsequent challenge of defining the characteristic, all foreign policy should, primarily, be effective. In order to prove or argue effectiveness, policymakers must objectively measure the impact or success of a policy or program.

 

Read Full Article »




Related Articles