By the end of his first year in government Tony Abbott had conceded the need for a political reset. The new year, he declared, would be about "jobs and families". We were told he planned to travel less and get back to domestic issues. Major end of year personnel changes were not just confined to the government's public face – the ministry. Another significant adjustment occurred behind the scenes.
After months of conservative columnists calling for a shake-up in media strategy, the Prime Minister replaced his communications chief of one year and announced a successor – the ABC's political correspondent Mark Simkin.
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