China now has a new ideology: Xiism. Xi’s power could be seen through the control over Party messaging, which Xi stood at the centre of. From the development of the China Dream theme which first appeared at the end of 2013, to the New Silk Road concept which seemed to embrace most of the world, Xi was the central spokesperson. This culminated by the end of the year with a bulky book carrying Maoist-style pictures of Xi on the front and inside grandly titled ‘On Governing China’.
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