How Haiti's Bad Boy Became President

When Michel Martelly hired the slick Spanish marketing firm Sola to manage his presidential campaign in Haiti last year, the candidate was running third out of three major candidates in the race, behind Mirlande Manigat -- the wife of an ex-president -- and Jude Celestin, the government favorite. The Spanish team, which previously worked on campaigns for Mexican President Felipe Calderón in 2006 and U.S. Sen. John McCain in 2008, advised him to embrace his position as a political outsider. They also helped him make use of his most powerful and singular asset: his voice.