A segmentation of Canadian voters.
At least when it comes to their federal political parties:
As Canadians prepare to cast their ballots in the fourth federal election held in the past eight years, a unique segmentation conducted by Angus Reid Public Opinion shows that only one third of Canadians are truly connecting with the main federal parties, while large proportions of respondents hold feelings of mistrust, skepticism and even cynicism towards politics.
According to Angus Reid, which conducted this analysis, the key group in this election is the Mistrustful Middle, "where respondents are currently being courted primarily by the Tories and NDP. This is the biggest of the five groups encountered, and the one where policy ideas are taking a more prevalent role than traditional support for existing parties."
You can read a full analysis here. (pdf)
