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The Times reports:

It was a question that left NHS staff gasping in disbelief: the survey wanted to know how â??coolâ? they would rate Adolf Hitler, on a scale of one to five...

Workers were also asked to rate the â??coolnessâ? of other leaders including Richard Branson, Gordon Brown, Winston Churchill and the England football team manager, Fabio Capello. The survey, entitled Making Leadership Cool, is part of a £10,000 project that will help the NHS West Midlands Strategic Health Authority to devise a new leadership strategy.

Bizarre.