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Writing this week on the devastating earthquake in Chile, Christopher Hitchens sees a soft power opportunity in Iran:

I remember sitting in one of Tehran's epic traffic snarls a few years ago and thinking, "What if a big one was to hit now?" This horrible thought was succeeded by two even more disturbing ones: What if the giant shudder came at night, when citizens were packed tightly into unregulated and code-free apartment buildings? And what would happen to the secret nuclear facilities, both under the ground and above it?

While the "negotiations" on Iran's weaponry are being artificially protracted by an irrational and corrupt regime, it should become part of our humanitarianism and our public diplomacy to warn the Iranian people of the man-made reasons that the results of a natural calamity would be hideously multiplied in their case. This, together with the offer of immediate help in earthquake-proofing, enhanced from our experiences in California, is nothing less than a moral responsibility. Together with the cross-border implications of an earthquake plus ill-maintained covert nuclear facilities, it also drives home the point that the future of Iran is not the "internal affair" of a regime that dreams luridly of one apocalypse while inviting a cataclysm of a quite different sort. Down with the earthquake deniers! Long live democratic seismology

How very Friedman-esque of Mr. Hitchens.